________ Involves One-To-One Personal Communication with a Customer

question 59

Multiple Choice

________ involves one-to-one personal communication with a customer.

• A) Advertising
• B) Sales promotion
• C) Personal selling
• D) Public relations
• E) Social media marketing

Understand the elaboration likelihood model, including the central and peripheral routes to persuasion.

Identify factors that influence the effectiveness of persuasive messages, including source credibility and argument strength.

Describe different effects related to persuasion such as the sleeper effect, recency effect, and primacy effect.

Explain the role of physical attractiveness of the communicator in the persuasion process.

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Definitions:

United States v. Colgate & Co.

A landmark 1919 U.S. Supreme Court case that established the Colgate doctrine, allowing manufacturers to set their product prices provided they do not use coercive methods.

Vertical Maximum Price-fixing

An arrangement where the manufacturer or a higher level in the supply chain sets a maximum price that retailers cannot exceed in selling a product.

Sherman Act

A landmark federal statute in the field of United States antitrust law passed by Congress in 1890 to prohibit monopolies and restrict business practices that reduce competition.

Convicted

The state of having been declared guilty of a criminal offense by the verdict of a court or jury.