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Discuss the Differences Between the Breakdown and Buildup Approaches to Measuring

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Essay

Discuss the differences between the breakdown and buildup approaches to measuring company sales potential. What are the similarities between these two approaches?


Definitions:

Conventional

Refers to what is traditional, accepted, or expected by society; often contrasted with innovative or unconventional methods or ideas.

Projection

In psychology, a defense mechanism where individuals ascribe their own unacceptable feelings or thoughts onto others.

Mental Process

The internal, covert activities of our minds, such as thinking, feeling, and remembering.

Own Feelings

Personal emotions or sensations experienced by an individual.

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