What Consumer Research Method Consists of a Series of Adjectives,phrases,or

question 144

Multiple Choice

What consumer research method consists of a series of adjectives,phrases,or sentences regarding an object,with subjects indicating the intensity of their feelings toward this object by reacting to these adjectives,phrases,or sentences?

• A)Projective specification
• B)Patronage clarification
• C)Group interview
• D)Attitude scale
• E)Depth interview

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Definitions:

Just Noticeable Difference

The minimum difference in stimulation that a person can detect 50% of the time, also called the difference threshold.

Ounce

A unit of weight in the avoirdupois system, equivalent to 1/16th of a pound or approximately 28.35 grams.

Sensory Adaptation

The gradual decrease in sensory receptors' sensitivity to unvarying stimuli as time goes on.

Morphed Blend

The combination or fusion of two or more elements that have been altered or transformed to create a new entity.