A Service Brand Name Must Be Flexible Enough to Encompass

question 154

True/False

A service brand name must be flexible enough to encompass not only current services offered,but possible future ones as well.

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Definitions:

Geert Hofstede

A Dutch social psychologist known for his research on cross-cultural groups and organizations, especially for developing the cultural dimensions theory, which identifies how cultures differ across countries.

Cultural Dimensions

Theoretical concepts developed to describe the effects of a society's culture on the values of its members, and how these values relate to behavior.

Power Distance

A cultural dimension that describes the extent to which members of a society accept and expect that power is distributed unequally.

Human Rights

Fundamental rights believed to be entitled to every person regardless of nationality, sex, ethnicity, religion, or any other status.