Examlex
The simplest pricing method is break-even pricing: adding a standard markup to the cost of the product.
Memory Consolidation
The process by which the brain stabilizes a memory after initial acquisition, making it more enduring.
Encoding Specificity Principle
The idea that cues and contexts specific to a particular memory will be most effective in helping us recall it.
State-Dependent Memory
The theory that information learned in a particular state of mind (e.g., happy, sad, intoxicated) is more easily recalled when in the same state.
Serial Position Effect
Our tendency to recall best the last (recency effect) and first (primacy effect) items in a list.
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