One of the Dangers of Using Humorous Appeals Is That

question 84

Multiple Choice

One of the dangers of using humorous appeals is that

• A) the humour gets more attention than the product
• B) the client dislikes clever campaigns
• C) high frequency of exposure is required for effectiveness
• D) competitors do not use humour
• E) benefits are presented in a light-hearted manner

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Definitions:

Variables

Elements, features, or factors that are likely to vary or change among individuals or experiments.

Predictors

Variables in statistical models that are used to forecast or anticipate the outcome of a dependent variable.

Explained Variance

The portion of the total variance in a dataset that is attributable to the model's inputs.

Criterion

A standard or principle by which something is judged or decisions are made.