The Sales Prediction Technique Based on the Correlation Between Sales

question 198

Multiple Choice

The sales prediction technique based on the correlation between sales and other factors such as population density, per capita income, or family size is

• A) executive judgment.
• B) time series analysis.
• C) regression analysis.
• D) a market test.
• E) an expert survey.

---

Definitions:

Customer Satisfaction

An evaluation of the degree to which a company's products or services exceed or fulfill customer expectations.

Return On Sales

A financial ratio that measures the percentage of profit made from sales after covering operating expenses.

Expectancy Theory

A motivational theory suggesting that an individual's motivation depends on their expectation of the outcome and the value they place on that outcome.

Valence

In psychology, the extent to which a person values the expected outcome of an action; in chemistry, the combining power of an element.