How Does the Promotion of Services Differ from the Promotion

question 73

Essay

How does the promotion of services differ from the promotion of goods?

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Definitions:

Physiological Needs

Basic human requirements such as food, water, and shelter that must be met to ensure survival.

Social Needs

Human desires for belonging, affection, acceptance, and friendship, which are significant in driving consumer behavior.

Safety Needs

The requirement for physical security, stability, and freedom from fear, as part of Maslow's hierarchy of needs.

Maslow Hierarchy

A theory in psychology proposed by Abraham Maslow that categorizes human needs into five levels, from basic physiological needs to self-actualization.