Which Statement About Advergames Is False

question 83

Multiple Choice

Which statement about advergames is false?

• A)They are video games to be played on branded websites
• B)Advergames are usually placed on free gaming portals
• C)Consumers do not have positive feelings about brands that sponsor advergames
• D)The social gaming market attracts advertisers

---

Definitions:

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally triggers a reflexive response without the need for prior learning.

Conditioned Response

A learned reaction to a stimulus that was previously neutral but has become conditioned through association.

Conditioned Stimulus

A stimulus that initially has no effect but, after being paired with an unconditioned stimulus, eventually induces a conditioned response.

Classical Conditioning

An educational process that happens when a stimulus in the environment is associated with a stimulus that occurs naturally.