To Some Marketers and Company Executives, the Only Measure That

question 23

Multiple Choice

To some marketers and company executives, the only measure that should be used to evaluate marketing is:

• A)sales.
• B)brand loyalty and brand equity.
• C)brand awareness.
• D)brand recognition.

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Definitions:

Receivables

Money owed to a company by customers or clients for goods or services that have been delivered or used but not yet paid for.

Cost Method

An accounting approach used for recording investments, where the investment is recorded at its acquisition cost without any subsequent change in its value unless there is an impairment or disposal.

Equity Method

An accounting method used to record investments in which the investor has significant influence but not full control.

Total Dividends

The total sum of money paid to shareholders out of a company's earnings.