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The Primary Methods Used in Communications Research Are Product-Specific Research

question 211

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The primary methods used in communications research are product-specific research, target-market research and competitive analysis research.


Definitions:

Business

Business denotes the commercial activities conducted by individuals or organizations for the purpose of earning profits through the production, distribution, and sale of goods and services.

Lease Agreement

A contract between a lessor and a lessee that outlines the terms and conditions for renting property or equipment.

Business Owners

Individuals or entities that possess and operate a commercial enterprise, assuming the risks and rewards associated with the business.

Altering

The process of making changes or modifications, often referred to in the context of adjusting or tailoring clothes, but can also apply broadly to adjustments in plans or designs.

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