The Primary Disadvantage of the Meet-The-Competition Method of Marketing Communication

question 40

Multiple Choice

The primary disadvantage of the meet-the-competition method of marketing communication budgeting is:

• A)marketing dollars may not be spent efficiently.
• B)there is little flexibility in how marketing dollars can be spent.
• C)when sales go down, so does spending.
• D)it shows a lack of commitment to marketing.

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Definitions:

Orchestra Member

An individual who plays an instrument as part of an orchestra, contributing to the collective performance of musical compositions.

Cognitive Theory

A theoretical perspective based on the premise that an individual’s mental activities (perception, memory, and reasoning) are important determinants of behavior.

Cognitive Processes

The mental activities of an individual, including perception, memory, reasoning, problem-solving, and decision-making.

Behavioral Responses

Actions or reactions of an individual in response to external or internal stimuli.