Name the Components of the Hierarchy of Effects Model and Explain

question 14

Essay

Name the components of the hierarchy of effects model and explain why it is an important theory in advertising.

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Definitions:

Trait-Related Words

Vocabulary associated with or describing characteristic patterns of behavior, thought, and emotion identifiable in individuals.

Tightness

The characteristic of a culture or group that maintains strict norms and a low tolerance for deviant behavior.

Collectivism

Collectivism is a cultural value that emphasizes the importance of groups and collective actions, prioritizing group goals over individual desires or needs.

Agency

The capacity of individuals to act independently and make their own free choices.