Byron Has an Interest in Purchasing a Motorcycle and Is

question 124

Multiple Choice

Byron has an interest in purchasing a motorcycle and is now looking at different models and gathering information about each one. Which type of appeal would be the most effective in developing or changing Byron's attitude and in establishing specific brand beliefs?

• A)Sex
• B)Emotional
• C)Humor
• D)Rational

---

Definitions:

Semi-Annually

Occurring twice a year or every six months, typically used in relation to payments, reports, or interest accruals.

Instalment Payments

Payments made regularly over a period of time to settle a debt.

Periodic Amounts

Regularly scheduled payments or receipts over a defined period.

Interest

The cost of borrowing money or the return on investment for savings and investments, typically expressed as an annual percentage rate.