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Effective Frequency Is the Number of Times a Target Audience

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Effective frequency is the number of times a target audience must be exposed to a message to achieve a specific objective.


Definitions:

Correlation

A statistical measure that describes the size and direction of a relationship between two or more variables.

Constant

A fixed value that does not change in mathematical equations or scientific experiments, providing stability to formulas and analyses.

Sample

A selected subset of a population, chosen for the purpose of analysis or scientific study, intended to represent the larger group.

Biological Perspective

An approach in psychology focusing on the understanding of human behavior from a biological standpoint, examining genetic, neurological, and physiological processes.

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