After Selecting a Sweater on the Lands' End Website,Kelly Oldham

question 140

Multiple Choice

After selecting a sweater on the Lands' End website,Kelly Oldham filled out the required customer and credit card information.A box with a checkmark inside was next to the following statement: "Yes,I would like to receive promotional information via email from Lands' End." The statement suggests that Lands' End is using which of the following marketing tools?

• A) spam
• B) telemarketing
• C) spoofing
• D) data mining
• E) permission marketing

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Definitions:

Peak Efficiency

The state of operation in which a system or process achieves its maximum output with the lowest input, often ideal in terms of productivity.

Perfectly Competitive Firm

A company that operates in a market where there are many sellers and buyers, the product is homogeneous, and there is free entry and exit from the market.

MR (Marginal Revenue)

The surplus income obtained by selling an extra unit of a product or service.

MC (Marginal Cost)

The additional cost incurred by producing one more unit of a good or service, critical in determining the optimal level of production.