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Kevin has taken over the international operations of his company. He contends that advertisers must consider differences among countries, including local culture, media availability, and legal restrictions. What school of thought does Kevin subscribe to in approaching advertising across national borders?
Social Life
The part of an individual's time that is spent engaging with others, often in leisure activities.
Opportunities Exist
Refers to the presence of chances or situations favorable for achieving certain goals or starting new ventures.
Independent Of Entrepreneurs
Describes concepts, processes, or entities that operate or exist separately and not contingent on the actions or existence of entrepreneurs.
Finding
The process or result of discovering information, insights, or objects that were not previously known or recognized.
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