________ Is a Measure of the Number of Times the Average

question 104

Multiple Choice

________ is a measure of the number of times the average person in the target market is exposed to an advertising message during a given period of time.

• A)Reach
• B)Qualitative value
• C)Impact
• D)Premium
• E)Frequency

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Definitions:

Proximodistal

A pattern of physical and psychological development in humans where growth and skill acquisition starts from the center of the body and moves towards the extremities.

Development

The process of growth and change that organisms undergo over time, encompassing physical, cognitive, emotional, and social dimensions.

Arm

A limb attached to the shoulder, extending from the shoulder to the hand, consisting of the upper arm, elbow, forearm, and wrist.

Gender Differences

Variations between males and females in terms of biology, psychology, and socially defined roles.