________ Is a Measure of the Number of Times the Average

question 104

Multiple Choice

________ is a measure of the number of times the average person in the target market is exposed to an advertising message during a given period of time.

• A)Reach
• B)Qualitative value
• C)Impact
• D)Premium
• E)Frequency

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Definitions:

Underperforming

Describes a scenario where an individual, team, or organization fails to achieve the expected or required level of performance.

Calibrate

Calibrate means to adjust the precision of an instrument or tool to ensure its accuracy against a known standard.

Indirect Costs

The soft costs whose value can be estimated but not measured easily by financial expenditures.

Financial Expenditures

Expenses incurred by an organization in conducting its day-to-day operations.