The Emergence of a New Trend or the Evolution of a New

question 45

Multiple Choice

The emergence of a new trend or the evolution of a new technology should cause a marketer to ________.

• A) change the company's marketing-mix strategy
• B) reevaluate the company's marketing-mix strategy
• C) identify a new target market for the company's products
• D) increase support for the current marketing-mix strategy
• E) adopt new methods of measuring the success of the current marketing-mix strategy

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Definitions:

Billion

A number equivalent to one thousand million (1,000,000,000) or, in some number systems, a million million (1,000,000,000,000).

Saving

The portion of income not spent on current consumption but set aside for future use, often in a deposit account or as an investment.

Disposable Income

The sum of funds a family can use for expenditures and savings once income taxes are deducted.

APC

Average Propensity to Consume (APC) is a measure of the fraction of income spent on consumption rather than saving in an economy.