Which of the Following Statements About Marketing Activities Is Most

question 130

Multiple Choice

Which of the following statements about marketing activities is most accurate?

• A)Marketing is affected by society but rarely,if ever,affects society as a whole.
• B)The marketing department works closely with other departments and employees to implement marketing activities.
• C)Marketing activities are the sole responsibility of the marketing department;other departments are involved only if there is an emergency (such as a product recall).
• D)Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.
• E)Marketing directs the activities of all other departments in a business.

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Definitions:

TPS

A kind of information system, the Transaction Processing System, focuses on the accumulation, storage, modification, and retrieval of transactional data from an organization.

Data Volumes

Refers to the size or amount of data, often measured in bytes, generated, processed, or stored by a system or application.

CRM

Stands for Customer Relationship Management, a technology for managing all your company's relationships and interactions with current and potential customers.

Interorganizational

Pertaining to the relationships or dealings between different organizations.