Consumer Behavior Includes the Actions a Person Takes in Purchasing

question 99

Multiple Choice

Consumer behavior includes the actions a person takes in purchasing services and using products and services, including

• A) the physical effort spent on these actions.
• B) the financial limitations one must overcome to accomplish these actions.
• C) the mental and social processes that come before and after these actions.
• D) the emotional processes that occur during these actions.
• E) the cognitive and attitudinal processes that must be learned to complete these actions.

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Definitions:

Bem's Sex Role Inventory

A psychological test that measures a person's masculinity and femininity based on societal expectations.

Androgyny

The combination of masculine and feminine characteristics into an ambiguous form.

Sandra Bem

A psychologist known for her work on gender roles, gender schema theory, and the Bem Sex-Role Inventory, a tool used to explore how individuals identify with traditionally masculine or feminine traits.

Androgynous

Exhibiting characteristics or qualities that are associated with both male and female genders; gender ambiguity.