Which of the Following Quotes from a New-Product Adopter Would

question 149

Multiple Choice

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a psychological barrier?

• A)"I feel self-conscious wearing this."
• B)"What if I can't make the monthly payments?"
• C)"I don't want to try this if it means I have to swallow it with milk."
• D)"Big deal,the only difference is the shape of the package."
• E)"Sure I'll try it;why not!"

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Definitions:

Bequest

Personal property left in a will. Also called legacy.

Durable Power of Attorney

A legal document that grants a person the authority to make decisions on behalf of another person in financial or health matters, continuing in effect even if the grantor becomes incapacitated.

Numerical Limit

A specified maximum number or quantity allowed or prescribed by regulations or law.

Ambiguous

Lacking clarity or preciseness in meaning, which can lead to uncertainty or varied interpretations.