What Is the Role of a Brand Manager in Advertising

question 21

Essay

What is the role of a brand manager in advertising on social media like Facebook?

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Definitions:

Net Present Value

A method used in capital budgeting to evaluate the profitability of an investment or project, calculating the difference between the present value of cash inflows and outflows.

Cash Inflows

The total amount of money being transferred into a business, typically from operating, investing, and financing activities.

Required Rate of Return

The minimum annual percentage earned by an investment that will induce individuals or companies to put money into a particular security or project.

Internal Rate of Return

A financial metric used to estimate the profitability of potential investments, calculated as the discount rate that makes the net present value of all cash flows from a particular project equal to zero.