Permission Marketing Refers to

question 21

Multiple Choice

Permission marketing refers to

• A)the interactive,Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes,prices,and delivery options.
• B)the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to the individual's specific needs and preferences.
• C)an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.
• D)the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
• E)a process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases.

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Definitions:

Depreciation Expense

Distributing the expense of a physical asset throughout its serviceable duration.

Residual Value

The estimated amount that an asset is expected to realize upon the end of its useful life, after deducting the cost of disposal.

Double-Declining-Balance

A method of accelerated depreciation which doubles the normal depreciation rate.