The Consumer-Initiated Practice of Generating Content on a Marketer's Website

question 164

Multiple Choice

The consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences is referred to as

• A) personalization.
• B) digitalization.
• C) normalization.
• D) intermediation
• E) innovation.

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Definitions:

Common Stock

represents units of ownership in a public corporation, entitling shareholders to vote on corporate matters and receive dividends.

Outstanding Shares

The total shares of stock that are currently owned by all shareholders, including share blocks held by institutional investors and restricted shares owned by company insiders.

Rights Offering

A corporate action in which a company offers existing shareholders the opportunity to buy additional shares directly from the company at a discounted price before the public.

Market Price

The current quoted price for the exchange of an asset or service.