The Referral Approach Is Most Likely Effective Because Customers

question 53

Multiple Choice

The referral approach is most likely effective because customers:

• A) appreciate prepared salespeople
• B) expect to ask and answer many questions
• C) tend to focus on benefits instead of features
• D) usually trust a salesperson who presents statistical data
• E) are impressed by product benefits presented by satisfied customers

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Definitions:

Advertising Schedule

A plan that outlines when and where advertisements will be displayed or broadcast to maximize visibility and effectiveness.

Media Planning

The process of evaluating and selecting the media mix that will deliver a clear, consistent, compelling message to the intended audience.

Media Mix

The combination of different types of media (digital, print, TV, etc.) used in a marketing strategy to reach the target audience.

Flighting

An advertising scheduling strategy that involves alternating periods of advertising activity and inactivity.