The Ferrante Company Sells Custom Music Mixes to Retail Stores

question 58

Multiple Choice

The Ferrante Company sells custom music mixes to retail stores for the purpose of creating a specific mood and increasing sales. Ferrante's major innovation is the ability to correlate sales activity, customer movement, and customer behavior to the songs playing in the background.
Jeff Baliyut, a sales representative with Ferrante, is meeting with the merchandising director of a major retail chain that sells kitchen accessories and specialty foods.
-Why is the ability to track purchases by song mix so important for Ferrante's clients?

• A) Ferrante sells cheaper custom mixes than standard soundtracks available from other vendors.
• B) It allows the clients to shape the store brand with music.
• C) It gives them information on their competitor's products and services.
• D) It allows them to increase sales by playing the songs that stimulate purchases.
• E) It requires them to play certain songs no more than a few times in a shift.

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Definitions:

Surgical Asepsis

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Medical Asepsis

Practices aimed at reducing the number and spread of pathogens to prevent infection, commonly known as clean techniques.

Antiseptic

Substances used on the skin or living tissues to inhibit the growth of microorganisms.

Sterile Drape

A sterile covering used in surgical procedures to prevent contamination of the surgical site.