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It Is a Good Strategy to Build Value at the Front

question 60

True/False

It is a good strategy to build value at the front end of the sale,so that price becomes less of an issue later in the sales process.


Definitions:

Prestige

The respect, admiration, or high status accorded to an individual, organization, or object based on their achievements, quality, or importance.

Indirect Order

A command or instruction delivered in a way that is not straightforward or direct.

Persuasive Messages

Communications designed to influence or convince the audience of a particular viewpoint, action, or decision through logical argument, emotional appeal, or credible assertion.

Psychographic Information

Data related to the personality, values, opinions, attitudes, interests, and lifestyles of a person or group.

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