Customer Complaints Should Be Viewed by the Marketer As

question 71

Multiple Choice

Customer complaints should be viewed by the marketer as:

• A)a minor inconvenience on the way to the close.
• B)a short-term problem that should not be viewed as a major concern.
• C)a source of important information and an opportunity to prove the firm's commitment to service.
• D)a long-term problem that will require attention in the future.
• E)a problem that may negatively impact the salesperson's earnings.

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Definitions:

Validity

The extent to which a test, measure, or research study accurately reflects or assesses the specific concept that it is intended to measure.

Recruitment

The process of finding, attracting, and selecting suitable candidates for employment to fill job vacancies within an organization.

Selection

The process of choosing the most suitable candidates for a position or task from a pool of applicants.

Central Tendency

A statistical measure that identifies a single value as representative of an entire distribution, commonly the mean, median, or mode.