ScranTone Is a Paper Mill and Supplier Serving the Upper

question 33

Multiple Choice

ScranTone is a paper mill and supplier serving the Upper Midwest.Since the commercial paper market is saturated,the only room for growth is to expand existing accounts or to win over competitors' accounts.Kevin Salazar is a sales representative who has gotten another meeting with the head of purchasing for the copy centers at a large university system,who has been buying from ScranTone's main competitor for three years,since a month after Kevin's last presentation to the buyer.
-Which Need-Satisfaction Strategy does Kevin use?

• A)canned
• B)persuasion
• C)informative
• D)reminder
• E)adaptive

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Definitions:

Economic System

An economic system is a structured and organized way a society decides to produce, distribute, and consume goods and services.

Paid Vacation Days

Refers to the number of days an employee is allowed to take off work with pay as part of their employment benefits.

Conglomerate

A large corporation that consists of diverse and often unrelated businesses.

Oligopoly

A market structure characterized by a small number of firms dominating the market, leading to limited competition.