What Is the Term for a Defined Group That Managers

question 155

Multiple Choice

What is the term for a defined group that managers believe is most likely to buy a firm's product?

• A)target market
• B)buying centre
• C)aggregated unit
• D)demographic sample

---

Definitions:

Offshore Suppliers

Businesses located in another country that provide goods or services to companies, often to leverage cost advantages.

Communication and Transportation

The systems and methods used to convey information and move people or goods from one place to another.

Supplier Selection

The process of evaluating and choosing the best suppliers based on criteria such as price, quality, reliability, and service.

Customization

The process of modifying goods or services to meet specific customer requirements or preferences.