While Most Marketing to Generation Y Tries So Hard to Be

question 59

Multiple Choice

While most marketing to Generation Y tries so hard to be hip that it borders on parody,Vans has kept the decades-old brand real and vital for Gen Yers.Marketing programs the footwear manufacturer uses to reach Gen Yers include the Vans Skate Parks,which operate in malls around the country;the wildly successful Vans Warped Tour for alternative music;and the Vans Triple Crown,the brand's answer to the X Games.The segmentation plan used by Vans relies heavily on which type of segmentation?

• A)ethnicity
• B)income
• C)age
• D)gender

Assess the role of emotions in the communication of negative messages.

Apply guidelines for writing negative messages using an indirect approach.

Understand the significance of explaining reasons behind negative decisions respectfully and clearly.

Recognize the role and process of whistle-blowing in organizational ethics.

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Definitions:

Friendly Indians

Friendly Indians is a term historically used to refer to Native American tribes or individuals who allied with European settlers or the U.S. government during various conflicts and periods of expansion.

Hohokam

were a prehistoric group of people in the North American Southwest, known for their advancements in irrigation and agriculture.

Chaco Canyon

An archaeological site in New Mexico, notable for its historical Puebloan structures and connections to Indigenous American culture.

Mourning Wars

Traditional wars waged by Eastern Woodlands Native American groups to avenge the death of a loved one by seeking captives from other tribes.