Leupold & Stevens,Inc

question 45

Multiple Choice

Leupold & Stevens,Inc. ,makes Leupold scopes for rifles and has introduced a new scope that has the quality and performance for which Leupold & Stevens is famous at a price much lower than it has ever sold a rifle scope before.The new scope offers several different magnifications and is the only scope in the $200 range that is made in the United States.(All similar scopes are priced much higher. ) Which pricing strategy is Leupold & Stevens using to appeal to a larger market?

• A)price skimming
• B)status quo pricing
• C)penetration pricing
• D)demand skimming

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Definitions:

Public Sector

The portion of an economy that is controlled by the government, including various public services and enterprises.

Supreme Authority

The highest level of command or control in an organization or a system.

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Bargaining Power

The capacity of one party to influence the outcome of negotiations by controlling resources or circumstances that are desirable to the other party.