In Addition to the Specific Promotion Tools, Marketing Communication Requires

question 76

Multiple Choice

In addition to the specific promotion tools, marketing communication requires ________ for greatest impact.

• A) the engineering and manufacturing departments work together
• B) the sales force lead the communication process
• C) the advertising be developed with the manufacturers' representatives
• D) the pubic relations staff work closely with the sales force
• E) the promotion, product, price, and place be coordinated

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Definitions:

Countertrades

Alternative financial arrangements in international trade where goods and services are exchanged directly for other goods and services without the use of cash.

International Companies

Firms that engage in business operations across national borders, often involving manufacturing, sales, or service in multiple countries.

Barter

An ancient form of trade where goods or services are exchanged directly for other goods or services without the use of money as a medium.

Balance of Trade Deficit

An economic measure where a country's imports exceed its exports during a specific time period.