Glasis Is a Type of Paint Made Specifically for Use

question 114

Multiple Choice

Glasis is a type of paint made specifically for use on cars. An ad in Motor Trend magazine advising consumers to request their auto body shops to use Glasis paint is an example of how a company uses ________.

• A) word-of-mouth influence
• B) public relations
• C) buzz marketing
• D) a push strategy
• E) a pull strategy

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Definitions:

Attitude Change

Attitude change involves a shift in a person's feelings, beliefs, or positions regarding an idea, object, or person, often as a result of persuasion, new information, or personal reflection.

Persuasion

The act of influencing someone’s beliefs, attitudes, intentions, motivations, or behaviors through argument, reasoning, or plea.

Behavior

The actions or reactions of a person or animal in response to external or internal stimuli.

Globalization

The process involving the integration and interdependence of national economies, cultures, and populations brought about by cross-border trade in goods and services, technology, and flows of investment, people, and information.