A Segmentation Study Found That Purchasers of IBM Equipment Are

question 80

Multiple Choice

A segmentation study found that purchasers of IBM equipment are more concerned about software support and breadth of product line and they are less concerned about absolute price and price flexibility (i.e., willingness of suppliers to negotiate price) . This provides an illustration of segmentation on the basis of:

• A)the importance of purchase.
• B)key criteria.
• C)the structure of the decision-making unit.
• D)attitude toward vendors.
• E)decision style.

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Definitions:

Promoter

A region of DNA that initiates transcription of a particular gene, recognized and bound by enzymes and other proteins to start gene expression.

Genes

Units of heredity made up of DNA, acting as instructions to make molecules called proteins.

Prokaryotic Operon

A prokaryotic operon is a functioning unit of genomic DNA containing a cluster of genes under the control of a single promoter and is regulated together, typically found in bacteria.

RNA Polymerase

An enzyme responsible for copying a DNA sequence into an RNA sequence, during the process of transcription.