When a Manager Is in Charge of Intangible and Heterogeneous

question 67

Multiple Choice

When a manager is in charge of intangible and heterogeneous services,he/she should develop marketing strategies that:

• A)emphasize word-of-mouth communication.
• B)provide tangible evidence.
• C)employ value pricing.
• D)all of the above.
• E)(b)and (c)only.

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Definitions:

Neuroticism

A personality trait involving a higher susceptibility to stress and emotional instability.

Shorter Life Expectancies

The predicted average length of life that is below the average in comparison to larger population groups due to various factors like health, lifestyle, or socioeconomic status.

Conscientiousness

A hallmark of personality illustrating a person's ability for thorough organization, reliability, and a heavy sense of duty.

Neuroticism

A quality inherent to an individual’s personality, manifesting as volatility in emotions, anxiety, tendency toward mood changes, anxious thoughts, and sorrow.