The Primary Purpose for Target Marketing Is to Avoid Wasting

question 106

True/False

The primary purpose for target marketing is to avoid wasting time and money by targeting people who are unlikely to buy the product and to identify and communicate with groups of prime prospects.

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Definitions:

Charles Murray

An American political scientist, sociologist, and author known for his often controversial works on intelligence, social policy, and race.

Poverty Line

The minimum level of income deemed adequate in a particular country to live on, below which one is considered to be in poverty.

Public Assistance

Government programs designed to provide financial aid to individuals and families in need to support their basic life necessities.

Welfare Payments

Government-provided financial assistance to individuals or families in need, aimed at supporting their basic living expenses.