The Primary Purpose for Target Marketing Is to Avoid Wasting

question 106

True/False

The primary purpose for target marketing is to avoid wasting time and money by targeting people who are unlikely to buy the product and to identify and communicate with groups of prime prospects.

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Definitions:

Corporate Social Responsibility

A business model that helps a company be socially accountable—to itself, its stakeholders, and the public. It involves practicing sustainable development and philanthropy.

Character Theories

A set of ideas that attempt to explain differences in individuals' moral qualities and behaviors.

Cultural Relativism

The belief that one should comprehend a person's values and behaviors through the lens of their unique cultural background.

Distributive Justice

The perceived fairness of the allocation of resources or rewards among individuals within an organization or group.