Ed McCabe Makes the Following Distinction: "Without Great ________, You

question 9

Multiple Choice

Ed McCabe makes the following distinction: "Without great ________, you can't make great advertising. However, ________ is the idiocy that keeps greatness from happening. [It] is a crutch the one-eyed use to beat up the blind."

• A)testing; research
• B)research; testing
• C)focus groups; research
• D)ideas; testing
• E)concepts; research

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Definitions:

Dietary Guidelines

Official recommendations provided by governmental or health organizations that offer advice on what to eat and drink for health and nutritional purposes.

Salt Intake

The amount of sodium consumed in one's diet, which can have implications for health, particularly cardiovascular health.

Alcohol

A chemical compound commonly found in beverages such as beer, wine, and spirits, known for its psychoactive effects and potential for abuse.

Health Promotion Model

A theory that describes the multidimensional nature of persons as they interact within their environment to pursue health.