The Most Common Application of Brand Loyalty Segmentation Is ________,Where

question 108

Multiple Choice

The most common application of brand loyalty segmentation is ________,where marketers offer rewards to buyers who purchase their offerings consistently.

• A) VALS typology
• B) microtargeting
• C) the psychographic inventory
• D) the frequency award program
• E) mass marketing

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Definitions:

Death Rate

The ratio of deaths in an area to the population of that area; expressed per 1000 per year.

Birthrate

The number of live births per thousand of population per year.

Biotic Potential

The maximum reproductive capacity of an organism under optimum environmental conditions.

Reproduction

The process of producing a new individual of the same kind.