Examlex
How do marketers take advantage of the j.n.d.?
Bonferroni Criterion
A statistical adjustment method for multiple comparisons that lowers the threshold for statistical significance to control the overall type I error rate.
Substantial Bias
A significant prejudice or predisposition in a way that prevents objective consideration of an issue or situation.
T-statistic
A type of statistic used in hypothesis testing, calculated by standardizing a sample mean difference given its sample standard deviation.
Standard Error
A statistical measure that quantifies the variability or dispersion of a sample statistic from the population parameter it estimates.
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