Given the Number of Countries and Cultures in the World

question 99

Multiple Choice

Given the number of countries and cultures in the world, ________.

• A)preparing yourself to work internationally is an easily managed task
• B)working in a multicultural workplace should be effortless
• C)anticipating all the countries you may need to know about in your career is a simple matter
• D)searching the web is a good way to stay current in the area of international communication
• E)obtaining a book about cultural issues that you can refer to over the years will suffice

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Definitions:

Family Branding Strategy

A marketing approach where a company uses one brand name for all its products in a product class, creating a unified brand identity.

7UP

a brand of lemon-lime flavored, non-caffeinated soft drink.

Dr Pepper/Seven Up, Inc.

A major soft drink company in the United States, known for producing popular beverages such as Dr Pepper and 7UP.

Brand Licensing

A contractual agreement whereby one company (licensor) allows its brand name(s) or trademark(s) to be used with products or services offered by another company (licensee) for a royalty or fee.