What Type of Promotional Effort Would a Marketer Likely Use

question 115

Essay

What type of promotional effort would a marketer likely use for a product in the decline phase?

---

Definitions:

Preponderance

In legal terms, the standard of proof that must be met to win a civil case, where the evidence must weigh more in favor of one side than the other.

Evidence

Information or objects presented in court to persuade the judge or jury of an argument's validity.

Proof

Evidence or argument establishing a fact or the truth of a statement.

Respondeat Superior

A legal doctrine that holds employers or principals liable for the wrongful acts committed by their employees or agents while engaged in the scope of their employment or agency.