Far-N-Wide,a Leading Travel Agency,wants to Implement Market Segmentation in Order

question 32

Multiple Choice

 Far-n-Wide,a leading travel agency,wants to implement market segmentation in order to target people who travel at least once a week for business purposes.The ticketing data from all outlets issuing tickets is consolidated in the company database and this is used to identify the consumers who constitute this frequent-flyers segment.What type of research is the company using?

• A) Mathematical modeling research
• B) Observational research
• C) Qualitative research
• D) Experimental research

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