Which of the Following Statements Describes a Limitation Associated with the Use

question 100

Multiple Choice

Which of the following statements describes a limitation associated with the use of radio as an advertising medium?

• A)The production of radio advertising is expensive.
• B)The absence of clutter means radio advertising tends to be very uncreative.
• C)Buying space for radio advertising is more expensive than buying advertising space on television.
• D)The high number of stations in most markets means there is a great deal of audience fragmentation.
• E)Radio is unable to provide marketers with a variety of integrated marketing opportunities.

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Definitions:

Illegal Act

An action that violates laws, regulations, or statutes, resulting in criminal or civil legal consequences.

Notify SEC

The act of informing the Securities and Exchange Commission about relevant or required information.

Financial Statements

Formal records of the financial activities and position of a business, person, or other entity, presenting the results of its operations and the state of its assets and liabilities in an organized manner.

Ethical Obligation

A moral duty or commitment to act in a certain way based on ethical principles, regardless of personal interests.