Which of the Following Statements Is True of Feature Appeals

question 80

Multiple Choice

Which of the following statements is true of feature appeals?

• A)They present attributes that can be the basis of rational purchase decisions.
• B)They are used mainly for low-involvement products.
• C)They can be used for advertising a product but not a service.
• D)They are used primarily for non-technical products.
• E)They point out the number of consumers who have switched to a particular brand.

---

Definitions:

Factory Overhead Cost

Expenses related to operating a factory that are not directly tied to individual products, including utilities, rent, and maintenance of machinery.

Materials Used

The raw materials and components consumed in the process of manufacturing finished goods.

Property Tax

Property tax is a levy imposed by a government on a property owner, based on the value of the property.

Manufacturing Costs Incurred

The total expenses involved in the manufacturing process, including direct materials, direct labor, and overhead costs.