Many Marketing Managers Prefer Sales-Oriented Objectives for Advertising Because They

question 96

Multiple Choice

Many marketing managers prefer sales-oriented objectives for advertising because they believe that:

• A)the reason a company spends money on advertising and promotion is to sell its products or service.
• B)the objective of advertising and other promotional mix elements is usually to communicate information or a selling message about a product or service.
• C)the primary role of an IMC program is to communicate.
• D)objectives should be based on the achievement of communication objectives.
• E)they must provide relevant information and create favorable predispositions toward the brand before purchase behavior will occur.

---

Definitions:

Mary Ainsworth

A developmental psychologist best known for her work on the emotional bonds between children and their caregivers, including the Strange Situation protocol for assessing infant attachment.

Harry Harlow

An American psychologist best known for his maternal-separation and social isolation experiments on rhesus monkeys, which emphasized the importance of care-giving and companionship in social and cognitive development.

Sociocultural Norms

Shared patterns of behaviors, beliefs, and values that are accepted and expected within a specific society or cultural group.

Economic Cooperation

A collaboration among various parties, such as countries or organizations, to improve economic outcomes for all involved through shared resources, knowledge, and efforts.