A Magazine Titled Utopia: Holiday Digest Would Have a Strong

question 6

Multiple Choice

A magazine titled Utopia: Holiday Digest would have a strong _____ on an ad for destination resorts.

• A)externally paced impact
• B)favorable quantitative media effect
• C)cluttered media effect
• D)shaping effect
• E)positive qualitative media effect

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Definitions:

Theory Y

A management notion that assumes employees are inherently motivated and enjoy their job duties.

McGregor

Douglas McGregor, an influential management thinker best known for his Theory X and Theory Y, which describe two contrasting models of workforce motivation and behavior.

Pareto Analysis

A statistical technique in decision-making used for the selection of a limited number of tasks that produce significant overall effect.

Frederick Taylor

A mechanical engineer who is considered the father of scientific management, focusing on improving industrial efficiency through systematic study of work processes.